Why brand voice deserves time and space in your agency offering

Since starting an agency that specifically works on copywriting and brand voice, I’ve seen time and again rebrand projects that don’t include brand voice as we know it. Too many times, I’ve seen a teeny tiny half page spot for the ‘tone of voice’ section of a set of brand guidelines. 

And my friend, I don’t want that anymore in 2025. Could you be doing your clients a disservice by not including this in-depth brand voice work in your projects? 

I mean, I’m probably biased, but I think you might be. And here’s why.

Adding more value 

Let’s call a spade a spade. The more you can add, the more value you’ll generate for your clients. It’s as simple as that. 

When you’re putting so much thought, expertise and effort into how a brand is going to look and feel, it makes sense to me that you’d put the same into how they’re going to sound. 

When you have whole sections dedicated to the measurements of logos and their distance from the corner of a page, that same level of detail should surely be applied to voice - how do they use punctuation? What kind of vocabulary are we working with here?

Understanding voice will help the overall brand 

If you’re designing a brand for a client, you want to know you’re hitting the nail on the head and designing something that’s truly reflective of your client. 

If you don’t understand their voice and how they talk about what they do, you run the risk of designing and building something that doesn’t connect with your client’s audience. And we all know how much of a punch to the gut that is. 

It’s not just about ‘making things look pretty’

Anyone working in marketing has heard the dreaded, ‘don’t you just make things look pretty?’ If I had a pound…

Because the thing is, it’s not just about making things look pretty. There is zero point putting time and effort into a brand project if you don’t have the voice and the copy to help convert people. 

You could have the most fabulous looking email, but without those hook, line and sinker headings and copy, it’s worth sweet FA. 

By adding brand voice, you give your clients another tool to do great things with their brand. You give them that north star that guides anyone who writes for them. 

At So Contented, writing and voice are our bread and butter. If you’d like to add that added brand voice layer to your agency offering, then why not get a team of self-certified word nerds on your side?

Get in touch with us and let’s see how we can work together.