website content that converts.
keep your customers clicking.Here’s what you want from website copy. First, it’s got to be so enticing that people actually want to read it. And second, what you want them to do needs to be so crystal clear, that they’ll do it.
Sounds simple, right? If your website visitors aren’t sticking around long enough to buy your products or make enquiries, it’s time to take a look at your website content.
with so contented, you’ll have copy that gets your site visitors pushing your buttons.
it’s not about you.
It’s about your target audience.
If your website’s filled with more wes than yous, you’re talking about yourself too much. And guess what? That’s boring. Would you work with someone who just kept telling you about all the awards they’d won and when they founded their business? Didn’t think so.
Let’s talk about website copy that puts the spotlight on your customers.
drive results by giving your readers what they want.
All that technical stuff you’ve got on your website that explains the ins and outs of your product or service - your potential customers don’t want to read it. They don’t care. But here’s what they do want.
straight-to-the-point copy that tells them exactly what they need to know.
getting your website right.
Are you sure that your website makes sense? Is it easy for your visitors to find their way around? Are you talking about the most important things first?
From understanding your site map to making sure your users can flow through your website in a way that makes perfect sense, there’s lots to think about before you begin the build process.
make it easy.
When people arrive at your website, you’ve got about three seconds to capture their attention. And convince them to stay.
The right content makes your website feel like working with you is easy. Whatever your customers are looking for, it’s right there.
No muss, no fuss.
Shall we make this really simple?