About Me

It’s not been a straight line, that’s for sure.

But the best journeys never are, right? Because as it turns out, it’s not all about the destination.

I co-founded So Contented in 2017, and it’s been a real evolution. We specialise in helping businesses develop and use their brand voice because it’s not just what you say - it’s how you say it. Words matter.

What do engineering, banking and content have in common? Turns out - me.

While I’ve always loved the power of words (I’m a total bookworm) it took me a little while to work out how to bring together everything I love with everything I’ve got a knack for. I studied Mechanical Engineering at uni before working in personal and private banking for the best part of a decade.

In 2017, So Contented was born and we started with a focus on copywriting until I realised we asked too many questions (not possible, I hear you say? Challenge accepted) and needed more strategic involvement with the businesses we work with. Since then we’ve been developing and implementing brand voices and creating content strategies that help our clients connect with exactly the right people.

Time to grow

In 2020, we took our team from two to five people. Hiring our very first team member followed by another two, all within a year, has been a steep learning curve and I’ve loved every minute.

We spent a lot of time figuring out who’d be the perfect fit and how to find them - we used everything we learnt from the previous hiring process to improve the next one. My business partner and I aren’t from a typical writing background - so neither are the people we hired. Everyone brings a little something different to the table, and that’s just how we like it.

Here’s a few more of the things I’d love to talk about

• Without belief, you’ll never get there. There’s no one that holds us back more than ourselves.

• Always invest in yourself and your mind. It’ll be your highest guaranteed return.

• You don’t have to set up a business doing what you’ve always done - if you don’t love doing it for someone else, you might not love doing it for yourself, either.

• A fear of failure creates a fear of action. Standing still is much worse than making a mistake, learning from it and doing it better next time.

• We’re conditioned from being children to stay in lane. Go to school, choose a specialism and follow a career path. Success comes from adaptability - that’s the lesson that we, and our children, really need.

• Women choosing to study engineering. Why aren’t there more of us? Because we perpetuate the idea that women are unusual in this arena when we’re trying to promote it, instead of normalising it.