How to get the most out of your ghostwritten LinkedIn content

Your ghostwritten content from team So Contented is being published on LinkedIn, and now you’re wondering what you can do to make sure it has maximum impact.

Remember that amazing content is only part of the picture when it comes to being visible and growing your audience, so here’s how you can give it that extra oomph.

Send out connection requests

Growing your connections on LinkedIn will help your content be seen by more people. As part of some of LinkedIn’s recent algorithm updates, the platform is starting to prioritise your content being seen by your followers.

So, if you want more eyes on your content, you need to start regularly sending out connection requests.

Who should you connect with?

LinkedIn’s advice is that you only connect with people you know personally and trust on a personal level.

Our advice? Well, that seems like it’s taking away the ability to connect with new people online and expand your network - which for most business leaders, doesn’t make much sense.

That said you might not want to connect with literally anyone and everyone, but how you filter that is up to you and whatever suits your strategy. You may decide you only want to connect with people who are your current target audience, have a particular job title or live in a particular geographical area.

But do remember that, much like networking face to face, your next client usually isn’t in the room. You never know who people know, and someone you connect with might interact with your content, engage with it, and that engagement puts it in front of one of their connections who IS exactly the person you want to work with.

To connect or to follow - and should I be in creator mode?

It’s the age old question with the dreaded answer of, it depends. But here’s our general take on it.